In April 1984, a father and son team purchased a small wholesale baking operation in Lyndhurst New Jersey called Local Baking Co. The company manufactured a variety of muffins, sliced cakes, Danish, and cookies.
As the company grew, two major changes took place. Joey, remembering the great homemade black and white cookies his mom made for him as a child, decided to add them to his product line. Joey’s dad decided that these cookies were so directly associated with his son, decided to name them Joey’s Black and Whites.
The name stuck and the company name was changed to Joey’s Fine Foods.
After outgrowing the Lyndhurst shop, the company was moved to a larger facility in North Newark New Jersey. Fighting the temptation of automation, many of the products such as Black and Whites, are still made by hand.